You might not think it to look at them, but soup and pizza actually have a lot in common. They’re warm, delicious and boast universally appealing variety. This program encouraged pizza operators to capitalize on the similarities between soup and pizza.
Print Ads
Sales Collateral
Direct Mail
Trade Show Booth
Promotional Activity
Client Heinz SoupServices Strategy, Concepting, Art Direction, Design, Copywriting, Photo Direction, Production, Media Planning & Buying
