Retirement is an important fact of life, but when you’re young it’s something you just don’t think about on a daily basis. AG Financial wanted to convince their pastors who weren’t thinking about their retirement to add just a little more to their savings—the benefit being that what you put in now will grow to something bigger. We wondered, “if your future could talk to you, what would it say?” From there, we decided perhaps we could get their attention by personifying the future in a light-hearted way.
Client AG FinancialServices Strategy, Concepting, Art Direction, Design, Copywriting, Video Direction, Illustration, Production