Gaviña is a Cuban, 4th-generation family-owned coffee company celebrating their 50th year of roasting in L.A. For such a special occasion, they wanted to make every person involved, from the Gaviña family members to the employees and their suppliers, feel appreciated for playing a part in this huge accomplishment. The campaign idea of “this is what great coffee looks like” allowed Gaviña to honor everyone by making the connection that the people who make up their company are what makes their product great.
Video
Invitation
Anniversary Blend
Commemorative Tin
Packaging
Public Relations
Press Kit
Social Media Support
Wearables
Client Gaviña CoffeeServices Strategy, Public Relations Planning and Management, Concepting, Art Direction, Design, Copywriting, Video Direction, Social Media Strategy, Production
