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Torani is a beverage brand known for “bringing real flavor to life.” Our goal for this assignment was to share that story with foodservice operators. We leveraged Torani’s iconic syrup bottle shape as a lens for capturing flavorful moments of the everyday. These slice-of-life depictions made it clear that Torani wasn’t just another flavored syrup, but rather, a brand committed to making life more flavorful.
Client ToraniServices Strategy, Concepting, Art Direction, Design, Copywriting, Photo Direction, Production, Media Planning & Buying