Referrals from loyal customers are a big part of lead generation for a lot of companies. But how do you make a referral campaign really work? You have to tap into something true or meaningful. In this case, we tapped into that universal idea that if you’re really friends with someone, you tell them the truth—whether it’s that they have a bit of salad in their teeth or that they should think about switching their financial institution.
Client CUCCUServices Strategy, Concepting, Art Direction, Design, Web Design, Copywriting, Production