Torani is the U.S. syrup leader in the independent café category. But they have many other great product lines as well—sauce being one they wanted to refresh. The opportunity we saw was to strike a balance between the delicious indulgence of the category and the simple, real ingredient promise that Torani is known for.
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Client ToraniServices Strategy, Concepting, Art Direction, Design, Copywriting, Photo Direction, Production, Media Planning & Buying
