When you think “mac & cheese,” the first thing that comes to mind is a kids’ meal. But when KRAFT® launched its new Signatures line targeted at chefs, we needed to overcome that perception. We wanted to position this line as an exciting culinary solution for innovative chefs to use in building craveable signatures dishes. The double entendre “Mac like no one else” showed operators how KRAFT Signatures delivers like no other mac & cheese on the market and how they could create something totally unique by using it as their foundation.
Print Ads
Digital Ads
Sales Collateral
Client Kraft HeinzServices Strategy, Concepting, Art Direction, Design, Copywriting, Photo Direction, Production, Media Planning & Buying
