Escalon is a tomato brand that umbrellas over a complicated portfolio with seven sub-brands. While Italian and pizza operators were familiar with the individual brands, they didn’t have a great understanding of “Escalon.” Our job was to evolve Escalon to master-brand status. To do this we wanted to connect on an emotional level. We tapped into this audience’s passion for the ingredients they choose and the food they serve, and then we demonstrated Escalon’s understanding of their important role in that experience.
Print Ads
Digital Ads
Web Design
Sales App
Video
Sales Collateral
Tradeshow Booth
Sampling Program
Promotional Activity
Client EscalonServices Strategy, Concepting, Art Direction, Design, Web Design, Application Design, Copywriting, Photo Direction, Video Direction, Production, Media Planning & Buying
