When you visit a Mexican restaurant, salsa is an important part of the experience. It’s often the first impression or the reason you pick one Mexican restaurant over another. Our goal for Mama Linda was to convince operators that tomatoes were an essential element of their salsa, and therefore, their business. To do this we had to break through the clutter and find a creative way to demonstrate just how irresistible salsa made with Mama Linda really is.
Client Mama LindaServices Strategy, Concepting, Art Direction, Design, Copywriting, Photo Direction, Illustration, Production, Media Planning & Buying